KCAQ's Broadway Quay grabs a halo this week after spending some quality time with former S.I.N. Mystert Artist, Ce Ce Segarra during the West Coast leg of her current Radio Promo tour. We give an extra shout to Quay for also showing interest in the single "Lookin' At Me" from our current S.I.N. Mystery Artist... Find out what other music he's buzzin about in this week's Usual Suspects.

Major Blessings go out to Capitol's Paula Tuggey and Rachael Prine for kicking off last week with a quality hang that included HOT 97's Ebro... and for rounding out the week with a visit to the office from Cali Swag District to record a Vitamin A segment for SINternet.com thanking all those at Radio who have helped make their debut single a success... Check out the SINternet.com remix section for Remixes of "Teach Me How To Dougie" featuring B.o.B., Bow Wow, Red Café, Jermaine Dupri and Sean Kingston.

Congratulations are extended to one of S.I.N.'s favorite ladies, Mediabase's Alissa Pollack who was recently promoted to the Executive Vice-President of Integrated Music Marketing for the company and to Nancy Deitemeyre for being named Executive Vice President Operations for the company.

IDJMG's Pecas and HOT 97's Ebro and friends earn wings for rolling to the Yankees Stadium with Vinny the SIN on Friday, July 16 to attend the game as well as the ceremony honoring Yankee legends, 'The Boss' George Steinbrener and 'The Voice of Yankee Stadium' Bob Sheppard... Extended Blessings go out to new buddies Pun, Steve and Larry of Studio Square in Queens who hosted the crew after the game to enjoy the beer garden and rooftop lounge with a fantastic view of the NYC skyline.

After ranting and raving about New Artist Mike Posner since the end of 2009, J/RMG finally delivered with Dave Dyer dropping by the S.I.N. offices with Poser to provide S.I.N. with an exclusive preview of Posner's debut album 31 MINUTES TO TAKEOFF as well as to record a Vitamin A segment that will be airing on SINternet.com soon.

Lightning strikes Radio Programmers who jump off of records based on seeing their activity slow down on the charts rather than making a more educated decision by determining how the record is actually reacting in their market and with their audience.

Executives in our business find themselves X-Communicated for continuing to put unrealistic pressure on their Promotion heads forcing them to ask for favors and stations to add records they are not committed to. This continued practice does nothing to benefit the project and paints a bad image of the Artist and the Music in the mind of the Radio Programmers. When are we going to start paying attention to the market- place rather than trying to dictate to it?

Storm clouds loom over members of Record Label Promotion Staffs who are stuck in "I" mode instead of playing as a member of a "Team." In this business it is the "Team" that stands together who usually comes out on top.

Lightning strikes Artists who don't show up for station events or meetings in a timely manner putting a bad taste in the mouth of Programmers who have an impact on their music and the support it gets. Artists, if your looking for radio support it is key to establish a working relationship built on mutual respect with the stations... Managers, it's tough enough to get your Artists music a shot in an overcrowded marketplace make sure your team and Artists take all the necessary steps to help themselves succeed.