A big shout out goes out to Tech N9ne for returning to SINternet.com to record a new Vitamin A segement in support of his current release "Hood Go Crazy" featuring B.o.B. and 2 Chainz - Check out the single now in the SINternet.com New Music Section... Thanks go out to Paula Tuggey for setting up the visit.
Congrats go out to Team Def Jam who our in the SINternet.com Label Spotlight this week with a solid impact of Rihanna's latest "B**** Better Have My Money" with over 120 stations coming onboard... #1 Most Added at Rhythm, #1 Most Added at Urban and a Most Added at Pop!
A big thank you goes to the Radio Programmers who have done their part in keeping in touch with S.I.N. connecting to discuss New Music and sharing feedback pertaining to music currently active and/or developing at their respective stations. You're time and efforts are greatly appreciated. Check out some of our latest Programmer Picks in the Usual Suspects section..
It may be Spring but lots of good music continues to feel the winter chill as the over abundance of releases see to a freeze on the opportunities for New Releases to get the legitimate shot at airplay and development. It's not as if Programmers are not into the Music... they just are consistently face with an overwhelming about of it week in and week out.
Radio Promotion gets zapped when it seems like more often it's the use of a records statistics (Research, Shazam, YouTube view etc.) rather than the actual sound of the record or its fit for the station that's the focus of the Promotion Campaign. Of course it makes sense and is important to use the tools available to us but to do so to the point that people don't event know the sound of the record just seems like we're getting away from the music and becoming more about the analytics.