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S.I.N.® NEW MUSIC PROGRAMS
The S.I.N.® New Music Programs are the Industry’s Top Programming and Promotional Tools! Since our beginning in 1992 with the SINMIX Cassettes to the establishment of our S.I.N.® CDs in 1995, our Music Programs have been used by Radio Programmers as part of their weekly Music Meetings. These Programs have proven time and time again to be a One Stop source for discovering New Music, New Artists, Remixes, Exclusives, Record Company Priorities, Radio Ready Artist IDs, and more.
Our Programs have served Radio as a source for New Music as well as a medium for the stations to Promote and Profile themselves. In the past we have produced specific CD Programs representing notable stations like The Beat of New York, WKTU... San Francisco’s KMEL... and the 20th Anniversary of New York’s WBLS.
The S.I.N.® New Music Programs are also the perfect tools for Record Company Executives and their Staffs. There’s never a need to ask a Programmer if they have that single you sent them when you utilize S.I.N.®. Just tell them to pop in the S.I.N.® CD, it’s usually right by their side which allows you to share our Mission of EXCITING PEOPLE ABOUT MUSIC.
From your office to the car to your home, your computer and even your portable device, the S.I.N.® New Music Program CD is like having a mobile music meeting in your hands since it goes everywhere you do... Thanks to S.I.N.® the best in New Music is always at your fingertips! |
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S.I.N.® INTERVIEW DISCS/DVDs
As part of our S.I.N.® Promotional Tools... the S.I.N.® Interview Discs bring today’s hottest stars right to your Station and Audience! These prearranged interviews are supplied in two ways... 1. Featuring both Artist and Interviewer for stations that may favor featuring notable hosts like Carson Daly, HOT 97’s Angie Martinez or B96’s Erik Bradley for their audience and... 2. Featuring only the Artist Responses with the voice of the host edited out to allow stations to customize the Interview so when it’s played on the air it’s YOU or a member of your Station Staff conducting the Interview.
These Interview Discs are a great tool for Radio Programmers and are a Cost Effective and Economical way for Record Companies to expose their Artists to the entire Nation!
In 2006 our Interview Discs featured Artists like Beyonce,Rick Ross, Shareefa and Johnta Austin adding to an already impressive list which includes: Mariah Carey, Ludacris, R. Kelly, Christina Milian, Ashanti and Kanye West.
The S.I.N.® DVD allows record companies to place their Artist’s Cutting Edge Video in the hands of Radio Programmers allowing them to get more in touch with the Artist and their Music as it was meant to be HEARD and SEEN! This tool has been helpful in campaigns for Artists such as Akon, Jay-Z, Johnta Austin, Birdman & Lil Wayne, Beyonce, Blue October, Daz, Lil Jon & The East Side Boys, Kanye West, Ludacris, Usher, Snoop Dogg, Madonna and more.
The S.I.N.® Interview Discs & DVDs are just another way S.I.N.® helps EXCITE PEOPLE ABOUT MUSIC. |
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S.I.N.® MIX SESSION SERIES
In 1994, S.I.N.® presented its 1st CD Program which was a fully mixed program hosted by an up and coming Radio DJ known as Funkmaster Flex... 12 years later we’re Mixing things completing our 2nd Series of the highly praised S.I.N.® Mix Session CDs. Thanks in part to our growing list of label sponsors including Zomba Label Group, Sony Urban, Universal Republic and Def Con II/IDJMG these 60 minute Mixtape CDs give listeners a taste of the hottest jams generating from the Streets in various markets across the country, compliments of some of Radio’s Premiere Mixshow DJs.
Expect more in 2007 as we continue delivering Mixes from Radio’s top jock and beyond as Sony Urban takes the S.I.N. Mix Session Series... GLOBAL!l |
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S.I.N.® ADVANCE SERVICING
Record Companies know that Programmers look forward to receiving their weekly S.I.N.® New Music Programs and have utilized this to their advantage to set up Artist Priorities by shipping an advanced Single(s) as Part of the weekly S.I.N.® Package. Singles from Artists including: Rick Ross, Jay-Z, Shareefa, Jo Jo, Daz, Mariah Carey, Usher, Outkast, Lil Jon and K-os have utilized S.I.N.® and it’s respected value helps to lay the groundwork for Radio Promotion Campaigns |
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Li-S.I.N.® MUSIC ON HOLD
From our S.I.N.® New Music Programs to our Phones. When people call S.I.N.® and are put on hold they’re given an
opportunity to listen to some of today’s Hottest New Music as featured on the S.I.N.® New Music Programs. You never know when you might hear that next SMASH when you Li-S.I.N.®! |
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S.I.N.® NEWS WEEKLY
S.I.N.® NEWS WEEKLY
A 17 year tradition... Our weekly Tipsheet informs Radio Programmers and Record Company Representatives what is going on with Music across the country
FRONT COVERS as soon as you open your weekly envelope you know what Artist(s) and/or Record(s) we’re giving our stamp of approval to that week... Our covers aren’t paid advertisements! They simply represent our passion for Artists and Music.
SPOTLIGHT ARTIST OF THE WEEK Each week we spotlight an Artist and their Single for being a must listen release featured on the current issue of the S.I.N.® New Music Program...
Our WEEKLY S.I.N.® SHORT STACK/LISTENING SESSION
accompanies our Spotlight Artist and gives you the 411 on releases featured on the S.I.N.® CD that are stirring things up at Radio... And of course don’t forget to check for the NEW DEBUTS appearing on each New Music Program indicated at the end of the Short Stack.
Usual Suspects offers direct song feedback and action from our extensive list of Key and Influential Radio Programmers. S.I.N.® SCOOPS EMAIL... an interactive tool for exchanging instant feedback from Programmers about the music and events active at their stations. The information is always No Hype... Just Facts!
SAINTS AND SINNERS one of the most read and reactive pages in the business offering a Fair and Unbiased commentary on the major issues that affect us all in negative and positive ways each week... Also, who’s been Naughty and Nice at Radio and inside the Record Companies.
The S.I.N.® Timetables serve as a quick reference guide to how long Records have been active in the Market from their debut on our S.I.N.® New Music Programs and help emphasize the time it actually takes to develop and achieve full potential by charting the Song’s total Life Cycle. This year we’ve taken
viewing a Records Life Cycle further with the introduction of our color coded 4 Activity Zones classifying records as:•
NEW RELEASES • POTENTIAL POWERS• POWER ACTIVITY RECORDS • PEAK PERFORMERS
Our Timetables also feature Total Spins/Stations On to monitor activity at individual formats as well as collectively, and Song Producers to help let you know who’s got the sound that moves the masses.
SINpranos! Taking Mob Obsession to a whole new level chronicling the weekly escapades of Vinny The SIN and his interaction with various Record Label Executives and Radio Programmers on his quest to EXCITE PEOPLE ABOUT MUSIC.
Other feature pages include Advertisements on the most influential Artists appearing on our weekly New Music Program CD. We don’t just run Ads! We talk to Programmers and Record companies about Music.
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FAXS.I.N.®
Our weekly Fax reports what Music and Artists have caught the ear of the Industry’s Leading Programmers. From their mouth to your desk FAXS.I.N.® is... GUARANTEED TO REV YOU UP |
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S.I.N.® BIRTHDAY CALENDAR
Unlike ordinary Calendars, the annual S.I.N.® Birthday Calendar was created in 1999 to celebrate the birthdays of our extended Music Industry Family. It also serves as an important tool linking people within the industry on a personal level by solidifying current relationships as well as opening the door to establish new ones with a simple call to say, “HAPPY BIRTHDAY.” |
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S.I.N.® AWARDS CEREMONY
Since the introduction of our S.I.N. Awards in 1994, this yearly tradition allow us to help recognize individuals in our business who excelled in their specific area of expertise or made an impact as up and coming Music Industry professionals. Our Awards acknowledge individuals among their peers as Award Nominees as well as honoring those who shined the brightest over the course of the year as S.I.N.® Award Winners.
Now each December, New York City hosts the Annual S.I.N.® Awards Ceremony which brings members of the Radio and Record Label communities together giving all of us the opportunity to network and recognize these individuals in person and among their peers.
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